14 Photos That Show How Business Etiquette Varies Around the World

Our world is vast, and in every nation, there are customs and traditions unique to those places. When it comes to business, norms can vary. In the following post, I will share with you 14 different photos that show how business etiquette varies from country to country.

Please note that there are always exceptions. For instance, although it is commonly believed that certain citizens from some countries do not smile in business dealings, do not be surprised if someone from a country smiles during a business meeting. Customs change. Moreover, as the world becomes more culturally homogeneous and trade and commerce between peoples increase, you are more likely to experience more uniform behavior.

Here are some common business customs around the world and how they differ.


This post contains affiliate links. Please read our disclosure.


An International business meeting


1. Gift-Giving in Business

A gift exchange at an office in China

In Japan, gift-giving at a business meeting is considered a symbol of honor and usually done at the beginning of a collaboration or after successful discussions. The presentation and the packaging of the offering is considered almost as important as the offering itself. Similar practices are found in countries such as the Republic of Korea and China, where thoughtful items are used to show honesty and kindness. In Russia, gift-giving at professional settings is often seen as a sign of respect, goodwill, or the start of a positive relationship. In many other parts of the world, this would be considered unusual.


2. Coffee vs. Tea Culture

A cup of tea beside a cup of coffee

In some countries, it’s typical to begin a business meeting with either tea or coffee. For instance, in Türkiye, tea is the preferred drink in such settings. In other countries, such as Italy or Colombia, expect to be offered coffee. In the United States, the leeway is greater, and you might be offered coffee, tea, or even a pop drink.


3. Formal Office Greetings

Two French business women kissed seeing each other on the cheek

In some parts of Europe, such as Greece, France, or Spain, business colleagues commonly kiss on the cheek. This practice is not common in the United States, even though it is widespread in many countries throughout the world.


4. Office Decor and Personalization

Minimalistic office decor in Scandinavia

In the U.S., you’re likely to see cubicles with personal items like family photos. In Scandinavia, the approach is often minimalistic, with only essentials present.


5. Physical Space and Proximity

Two Hispanic businessmen standing close to each other

Physical distance varies around the world. In Latin America, people tend to stand closer. In countries such as Germany or Sweden, more personal space is respected, even in professional settings.


6. Open vs. Closed Office Doors

An open door at an office in the USA

In the U.S., an open door usually signals approachability. In Japan, an open door doesn’t mean someone is available—it might even suggest the opposite.


7. Role of Alcohol in Business

A sign at a business office that says no alcohol beyond this point

In Arab countries, alcohol is typically avoided in business contexts. In contrast, in countries such as England or the Republic of Korea, it’s not uncommon to share drinks after meetings to build rapport.


8. Presentation Style

Business people in a conference room giving a presentation

American presentations often include visuals and storytelling. In many Asian or European settings, the focus may be more on facts, clarity, and brevity.


9. Business Bowing Culture

Two Japanese businessmen bowing to one another

In Japan, bowing is a traditional and respectful greeting. In the U.S., expect a handshake instead.


10. Office Layout

A Japanese office with small cubicles

American offices often have more space and larger cubicles. In Japan, the layout is typically more compact and efficient.


11. Decision-Making

A group of Chinese businessmen meeting

In the U.S., decisions are often made by a manager or executive. In many Asian nations, decisions are made collaboratively after team discussion.


12. Networking Style

Americans dressed in formal attire at an office

In the U.S., networking tends to be formal. In countries such as Australia or the Netherlands, networking events are more casual and may even happen at a bar or café.


13. Business Card Exchange

A Japanese woman handing out her business card with two hands

In Japan, business cards are given and received with both hands as a sign of respect. In North America, handing a card with one hand is the standard.


14. Use of First Names vs. Last Names

The first name Lilly written in block letters

Addressing managers or colleagues on a first-name basis at a company is common in places such as France, Italy, and Latin America. and some Scandinavian countries, even with higher-ups. In countries like Germany, United States, and Canada, last names and titles are expected in professional settings.


Think you know world culture? Explore our quiz hub and test yourself on fascinating facts from around the globe.


To learn more about the cultural differences that affect business practices, check out our post on American vs. Canadian Business: What You Need to Know.